Research & discovery
Customer interviews, competitive teardowns, technical spikes. I validate before I build, then keep validating after.
// ABOUT · SIARHEI SHELEH
Founder of SV Lab.
Founder of SV Lab.
Solo AI operator.
I'm Siarhei Sheleh — also known as Sergey Sheleg. I build, market, and operate AI products end-to-end from Warsaw, Poland. Twelve years of shipping behind me, three live products in front of me, and one inbox in the middle: [email protected].
- // FOUNDED
- SV Lab · 2024
- // HQ
- Warsaw, Poland
- // MODE
- Solo operator
- // SHIPPED
- 11+ products · 12+ years
// BIO
Twelve years of shipping. One operator. Whole loop.
I started shipping internet products in 2013, working as a product developer for clients in tech, agro, AI, and hardware. From 2015 to 2020 I led product and growth at Ultimate Guitar, helping musicians worldwide find chords, tabs, and lessons. From there I started co-founding and founding my own products: ESIMPlus, Nicegram, WhatPlantIsThis, Genie AI, HyperLancer, and Degenphone.
In 2024 I formalized everything under SV Lab — a solo AI product lab. Today it runs three live products: Prowl (an AI marketing-intelligence agent), CheckMyData (an open-source NL-to-SQL agent), and PrivateClawd (a managed cloud for AI agents).
My edge is owning the full stack a product needs to exist: research, engineering, go-to-market, marketing, and operations. Most teams treat these as separate roles. As a solo operator, I treat them as one loop — and ship faster because of it. That same loop is what I bring to consulting and AI transformation engagements.
Four disciplines, one loop.
Full-stack engineering
TypeScript end-to-end: agents, data pipelines, payments, infra. I write the code that ships, not just the spec.
Go-to-market & growth
Positioning, pricing, launch, distribution, first 1,000 users. GTM runs as the same loop as the build.
Operations & org
Stripe billing, support, legal, vendor stack, analytics — the boring infrastructure that keeps a one-person company compounding.
Things I've shipped.
A trimmed slice of the track record. Want the full list? See all 8 →
- /01 2025 → Present Degenphone degenphone.xyz
NFT-backed eSIM phone numbers for Web3 users.
Founder · build · GTM - /02 2025 → Present HyperLancer hyperlancer.ai
Freelance marketplace for Human + AI agent collaboration.
Founder · product · GTM - /03 2023 → Present Genie AI genie-ai.xyz
AI assistant for everyday challenges with smart, intuitive solutions.
Founder · product · ops - /04 2021 → Present Nicegram nicegram.app
Privacy-first Telegram client with superior UX.
Co-creator · growth - /05 2021 → 2025 WhatPlantIsThis whatplantisthis.io
Botany meets ML — visual plant identification for enthusiasts.
Founder · product - /06 2020 → Present ESIMPlus esimplus.me
Global mobile connectivity for travelers.
Co-founder · product
// LET'S TALK
Need an outside operator on your
Need an outside operator on your
AI roadmap?
Whether it's a tightly-scoped advisory sprint or a full AI transformation across your processes and org — I read every email and reply within one business day.